Strong Corporate Support for KL International Motorshow 2000
NEWS RELEASE (for March 28, 2000)

Kuala Lumpur- Tues. Mar 28: Corporate confidence is running high for the Kuala Lumpur International Motorshow 2000 - a fourth presentation by the Malaysian Automotive Association (MAA, formerly known as Malaysian Motors Traders Association (MMTA)).

Seven major corporations, namely Autoweb Sdn Bhd, Hong Leong Finance Berhad, Kesas Sdn Bhd, New Straits Times Group, ntv7, and Pan Pacific Hotel Kuala Lumpur formalized their sponsorship undertakings with the Exhibition Manager for the KL International Motorshow 2000, the Interexpo (M) Sdn Bhd and Trade-Link Exhibition Services Sdn Bhd venture, this morning. Cik Aishah Ahmad, President of MAA, witnessed the signing.

Co-CEO of Interexpo (M) Sdn Bhd and Trade-Link Exhibition Services Sdn Bhd Venture, Mr. Jonathan Kan said the strong corporate support for the KL International Motorshow 2000 underscores the importance and proud tradition of the Show. Interexpo's vast experience and success in the management of international motor shows in Istanbul, Turkey, plus Trade-Link Exhibition Services' success at home with Metaltech and Woodtech further ensures a higher level of success for the KL International Motorshow 2000. "We have the right synergistic mix, capabilities and capacity to expand the scope, dimension and expectations for the KL International Motorshow," Mr.Kan said.

Presently, the KL International Motorshow to be staged at the Putra World Trade Centre, over 10 days from November 25 to December 4, has already secured. 100 percent confirmed sales of initial allocated exhibition space comprising three halls, plus 90 percent of additional space in Dewan Merdeka; and confirmed participation of 20 motor manufacturers from seven countries.

Mr. Kan expects a new surge for exhibition space to occur in October, a month before the Motorshow opens. "We will of course, attempt every effort to accommodate this demand, but we cannot guarantee to meet the needs of all in the last minute scramble for participation. This is because the logistics and technical planning that goes into the organisation of a motor show demands highest international standards and is very different from a non-automotive exhibition. "To avoid disappointment, we hope that interested automotive companies will make their enquiries and confirm their space bookings within the next one-and-a-half month," he added.

Cik Aishah said the KL International Motorshow is one of MAA's core trade and community projects. "We are very committed and take great pride in its presentation --- it is more than just a motor show per se," said Cik Aishah.

"The KL International Motorshow 2000 will be an enormous automotive window for all Malaysians, and visitors to Malaysia to have a first-hand look, feel and review the latest local and global automotive designs, trends, technology and make. A giant marquee to showcase a fantastic display of world class "automotive thoroughbreds", some of which will be unveiled for the first time ever in Southeast Asia," she explained.

Cik Aishah said that MAA's decision to present KL International Motorshow 2000 this year was the Association's signature of confidence in Malaysia's economic foundation. At the function, Cik Aishah also launched the KL International Motorshow 2000 website. "With the Internet now becoming an increasingly important medium of communications, it is essential that news, details and updates about the KL International Motorshow is easily accessible on the net," she added. The KL International Motor Show 2000 website URL is www. autoworld, com. my/klimotorshow2000.

Mr Kan expressed confidence that the Show will draw in motor enthusiasts by the tens of thousands daily. "On the average, car owners go for a change of model every 3-4 years, the KL International Motorshow in November will offer them a very good opportunity to review the world's latest and best to help in their purchasing decision," he concluded.

The KL International Motorshow is owned and presented by the MAA once in every four years. (The MAA is the sole authorized body representing the automotive manufacturers and traders in Malaysia)

The sponsorship agreements were inked by Mr. Jonathan Kan, co-CEO of Interexpo (M) Sdn Bhd and Trade-Link Exhibition Services Sdn Bhd Venture, and: Mr. Christo Damandopoulos, Pan Pacific Hotel Kuala Lumpur Group General Manager; En. Rahim Saleh, News Straits Times Group, General Manager Advertising; En. Shazalli Ramly, Ntv7 CEO, Mr. Richard Tan, Autoweb Sdn Bhd Director and General Manager; Mr Lee Kam Chuen, Hong Leong Finance Berhad COO; Encik Ahmad Kamaruzaman, Kesas Sdn Bhd COO; and Sin Chew Jit Poh.


Click here to view some pictures taken on the day.