More and more, it seems, what we own defines us Mobile phones have evolved from a telecommunication device to a multifunctional device, and now, it has also being included into one’s fashion expression. Fashionistas are no longer judged only by what they wear –– the mobile phone has become the ultimate accessory. This links to the rise of the phone personalization is inextricably linked with consumer's desire to differentiate themselves from other consumers. End of the day, the mobile phone in your hand is a mass produced clone. Mobile phone manufacturers only have limited ability to truly personalize mobile phone designs to each consumer. Large-scale production is the inevitable paradox of mobile personalization. For the considerations of targeting the largest portion of the market, manufacturers tend to be conservative in designing most of the models. For those models labeled “designer series” often tagged with expensive price tags. Reason is that aesthetic is very subjective, it means appealing to a smaller group of people. Trying to be special? This is why we can safely expect the trend towards customized and fashion phones will be consumer driven. In China, where mobile phone saturation is high, it is possible to see phones worn on the wrist in handmade lace cases. In Japan, the omnipresent Hello Kitty dangles from every schoolgirl's phone. These small aesthetic additions are intended to reveal something about the phone's owner. So what is Cyber Jacket providing us? This revolutionary engineered film provides the coolest way to personalize your mobile phone. With Cyber Jacket, any mobile phone can become your very own “designer series”! Consumers and businesses have found the Cell Phone Skins useful for such practical applications as individual usage to reflect personal style, as well as company phone identification, phone re-branding, enterprise advertising and promotion, special events marketing, professional sports franchises, etc.